Every visitor will partake in the 'customer journey' before conversion happens. Based on their behavior on your site it is possible to predict which phase they are currently in. The user reading a F.A.Q. about the terms and conditions regarding product delivery is in a different step of the customer journey than a user browsing your product pages.

By determining what phase your visitor is currently in, the user can be tempted into conversion by offering better, more relevant content. uMarketingSuite will make sure the content is easily optimized for just that.

By default, Google's 'See-Do-Act-Care' model is used, but you can fully tweak it to your liking. If your ideas about your visitors customer journey differs, or if you have a unique customer journey for each persona, uMarketingSuite will offer you the flexibility to set it up however you like.

For specific personas

Different visitors have different needs. But, some groups do have similar needs. We call these groups, personas. You can manage and create personas in uMarketingSuite with ease.

Based on collected data of your John and Jane Does, uMarketingSuite will keep track of what sort of behavior they exhibit and will try to determine if this matches one of your personas. Using this data the page can be personalized in realtime.

Free Personalization Canvas

Not all your content is relevant for all your visitors. If we were able to divide them in smaller audiences with different interests, we would be able to serve them even better. Therefor, it is smart to create different personas, this will help you target your users better and make better decisions. 

Need some help? Download the free personas tool and get started. 

Powerful algorithms out of the box, or implement your own

uMarketingSuite has developed its own algorithm. Based on this, implicit personalization is applied. But, if you have a better algorithm that better matches your need, or more variables to use (like a link with a CRM, Machine Learning capabilities or other datasets you wish to employ) you easily implement your own.

Overview of all your content

Using the power of Umbraco, it is easy to survey all the different content variations of your pages. It also allows you to quickly and easily preview your pages while you are implementing your content strategy.