Privacy
Via the site of uMarketingSolutions B.V. (https://www.umarketingsuite.com) personal data is processed. uMarketingSolutions B.V. considers careful handling of personal data of great importance. Personal data is therefore carefully processed and secured by us.
In our processing, we comply with the requirements included in the Personal Data Protection Act (Wbp) and the General Data Protection Regulation (AVG).
This means, among other things, that we:
• clearly state the purposes for which we process personal data. We do this via this privacy statement;
• limit our collection of personal data to only the personal data necessary for legitimate purposes;
• first ask for explicit permission to process personal data in cases where permission is required;
• take appropraite security measures to protect personal data and also require the same from parties that process on our behalf;
• respect your right to make your personal data available for inspection, to correct, to supplement, to change, to block, to delete and to transfer your personal data at your request.
In this privacy statement we explain which personal data we collect and use for what purpose. We recommend you to read them carefully.
Use of personal data
By using our service you leave certain information with us. This can be personal data. We only store and use the personal data that are provided directly by you, in the context of the service you have requested, or of which it is clear that they are provided to us for processing.
We use the following data for the purposes stated in this privacy statement:
• Your name
• Telephone number
• E-mail address
Contact Form
The data you send by filling in a contact form on the website or send us through email, will be for kept for as long as the nature of the form or the content of your e-mail requires for the complete answering and processing
Provision to third parties
Social media buttons are included on our site. With this, the administrators of these services collect your personal data.
Cookies
We use cookies on our website. For more information about these cookies, please refer to our Cookie Statement further down this page.
Security
We take security measures to limit misuse of, and unauthorised access to, personal data.
Third Party Websites
This privacy statement does not apply to websites of third parties that are connected to this website by means of links. We cannot guarantee that these third parties will handle your personal data in a reliable or secure manner. We recommend that you read the privacy statement of these websites before using them.
Changes to this privacy statement
We reserve the right to make changes to this privacy statement. It is recommended that you consult this privacy statement regularly so that you are aware of these changes.
Authority for Personal Data
We are happy to help if you have complaints about the processing of your personal data. You can reach us via the contact details at the bottom of this page, or via our contact form. If you are dissatisfied with the way we handle your complaint, you have the right to file a complaint with the Dutch Data Protection Authority. You can contact the Dutch Data Protection Authority for this.
View and change your data
For questions about our privacy policy or questions regarding access, improvements, additions, modifications, blocking, erasure or transfers of your personal data, you can contact us at any time via contact@umarketingsuite.com
What are cookies?
Cookies are small files that are stored on your end device. They can be used to determine whether there has been any contact between us and your end device in the past. Only the cookie on your end device is identified. Personal data can only be saved in cookies if you have given your consent or if it is essential for technical reasons, e.g. to enable a secure login.
By using our website, you consent to the use and storage of cookies on your end device. However, you can also view our website without cookies. Most browsers accept cookies automatically. You can prevent cookies from being saved on your end device by setting your browser to "not accept cookies". You can delete cookies stored on your end device at any time. The exact instructions for how to do this can be found in the manual for your browser or end device.
If you choose not to accept cookies, it may result in a reduced availability of the services provided on our website.
Here you find all external providers that this website is using and here you can manage your settings:
Technically necessary
uMarketingSuite - Analytics
uMarketingSuite - Optional
Other analytics software
Marketing
Technically necessary First Party
We store a few first party cookies for making store the website works.
- PerplexCookieConsent: This cookie is used to store your settings regarding cookies. The history is stored in your local storage.
- __RequestVerificationToken: This cookie is used to submit forms to us in a safe way
- SessionId and yourAuthCookie: These cookies are stored to keep you logged into the website
Purpose
Make sure that the website works
Location of Processing
European Union (Webserver and database are located in The Netherlands)
Technologies Used
Cookies and local storage
uMarketingSuite - Analytics Analytics
On our website we use the uMarketingSuite. This is add-on software from uMarketingSolutions, which allows us, through the use of a cookie, to analyze the website behavior of the website visitor. Based on this information, we can improve the user experience and personalize content for each specific website visitor. In order to do so, we process, amongst other things, your anonymized IP address, cookie ID, website and clicking behavior, how you got to visit our website and your browser data. uMarketingSuite has no access to this personal data. We retain this personal data for 720 days.
Purpose
Analysis of visitors and their behaviour & optimization of the website
Location of Processing
European Union (Webserver and database are located in The Netherlands)
Technologies Used
Cookies
uMarketingSuite - Optional A/B Testing
On our website we use the uMarketingSuite. This is add-on software from uMarketingSolutions, which allows us, through the use of a cookie, to test different versions of a page to see which one performs best. This so-called A/B testing is being done anonymously and based on randomness each visitor gets assigned a version of the page. The version that the visitor sees is stored in database and linked to the uMarketingSuite cookie. uMarketingSuite has no access to any personal data. We retain this for 720 days.
Purpose
Optimizing the conversion on our website
Location of Processing
European Union (Webserver and database are located in The Netherlands)
Technologies Used
Cookies
uMarketingSuite - Optional Personalization
On our website we use the uMarketingSuite. This is add-on software from uMarketingSolutions, which allows us, through the use of a cookie to personalize your website experience. Depending on previous behavior on our website, or the way you've entered the website the uMarketingSuite allows us to show different content or pages. Based on the uMarketingSuite cookie we collect the behavioral data and by the personalization module within the uMarketingSuite we have the ability to personalize the content for an individual visitor.
Purpose
Optimizing your website experience by showing the visitor the most relevant data available on our website.
Location of Processing
European Union (Webserver and database are located in The Netherlands)
Technologies Used
Cookies
Other analytics software Google Analytics
This is a web analytics service.
Processing company
Google Ireland Limited
Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data Purposes
This list represents the purposes of the data collection and processing. A consent is only valid for the stated purposes. The collected data can't be used or stored for any other purpose than the purposes listed below.
- Analytics
Technologies Used
- Cookies
- Pixel Tags
Data Collected
This list represents all (personal) data that is collected by or through the use of this service.
- Date and time of visit
- Usage data
- Click path
- Browser information
- Device information
- JavaScript support
- Pages visited
- Referrer url
- Downloads
- Flash version
- Location information
- Purchase activity
- Widget interactions
Legal Basis
In the following the required legal basis for the processing of data is listed.
- Art. 6 para. 1 s. 1 lit. a GDPR
Location of Processing
European Union
Retention Period
The retention period is the time span the collected data is saved for the processing purposes. The data needs to be deleted as soon as it is no longer needed for the stated processing purposes.
The Retention Period depends on the type of the saved data. Each client can choose how long Google Analytics retains data before automatically deleting it.
Data Recipients
- Alphabet Inc.
- Google LLC
- Google Ireland Limited
Data Protection Officer of Processing Company
Below you can find the email address of the data protection officer of the processing company.
https://support.google.com/policies/contact/general_privacy_form
Transfer to Third Countries
This service may forward the collected data to a different country. Please note that this service might transfer the data outside of the EU/EEA and to a country without the required data protection standards. If the data is transferred to the US, there is a risk that your data can be processed by US authorities, for control and surveillance measures, possibly without legal remedies. Below you can find a list of countries to which the data is being transferred. This can be for different reasons like storing or processing.
Worldwide
Click here to read the privacy policy of the data processor: https://policies.google.com/privacy?hl=en
Click here to opt out from this processor across all domains: https://tools.google.com/dlpage/gaoptout?hl=en
Click here to read the cookie policy of the data processor: https://policies.google.com/technologies/cookies?hl=en
Marketing YouTube
Marketing Vimeo
To display videos on our website we use Vimeo. Vimeo is a videostreaming platform and places cookies. The videoplayer of Vimeo uses functional cookies to display the videos. The videoplayer does not use any advertorial cookies. Read more about their cookie policy on their website: https://vimeo.com/cookie_policy.
Purpose
Display videos on the website
Location of Processing
No idea....
Technologies Used
Cookies
Marketing LinkedIn
The LinkedIn Insight Tag is a piece of JavaScript code that we add to our websites, with your concent, through Google Tag Manager, to enable in-depth campaign reporting and to help us unlock valuable insights about our website visitors.
Data Purposes
We use the LinkedIn Insight Tag to track conversions, retarget website visitors, and unlock additional insights about members interacting with our LinkedIn adverts.
LinkedIn does not share the personal data with Athlon, it only provides reports and alerts (which do not identify you) about the website audience and ad performance. LinkedIn also provides retargeting for website visitors, enabling the website owner to show personalized ads off its website by using this data, but without identifying the member. LinkedIn also uses data that does not identify you to improve ad relevance and reach members across devices. LinkedIn members can control the use of their personal data for advertising purposes through their account settings.
Technologies Used
- Pixel
- Google Tag Manager
Privacy policy, DPA & opt-out
- LinkedIn Privacy statement
- LinkedIn Cookie Policy
- Opt out: LinkedIn members can control the use of their personal data for advertising purposes through their account settings.
Marketing Google Ads
This is a web analytics service.
Processing company
Google Ireland Limited
Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data Purposes
Google uses cookies for advertising, including serving and rendering ads, personalizing ads (depending on your ad settings at g.co/adsettings), limiting the number of times an ad is shown to a user, muting ads you have chosen to stop seeing, and measuring the effectiveness of ads.
- Marketing
Technologies Used
- Cookies
- Pixel Tags
Data Collected
This list represents all (personal) data that is collected by or through the use of this service.
- Date and time of visit
- Usage data
- Click path
- Browser information
- Device information
- JavaScript support
- Pages visited
- Referrer url
- Downloads
- Flash version
- Location information
- Purchase activity
- Widget interactions
Legal Basis
In the following the required legal basis for the processing of data is listed.
- Art. 6 para. 1 s. 1 lit. a GDPR
Location of Processing
European Union
Retention Period
The retention period is the time span the collected data is saved for the processing purposes. The data needs to be deleted as soon as it is no longer needed for the stated processing purposes.
The Retention Period depends on the type of the saved data. Each client can choose how long Google Analytics retains data before automatically deleting it.
Data Recipients
- Alphabet Inc.
- Google LLC
- Google Ireland Limited
Data Protection Officer of Processing Company
Below you can find the email address of the data protection officer of the processing company.
https://support.google.com/policies/contact/general_privacy_form
Transfer to Third Countries
This service may forward the collected data to a different country. Please note that this service might transfer the data outside of the EU/EEA and to a country without the required data protection standards. If the data is transferred to the US, there is a risk that your data can be processed by US authorities, for control and surveillance measures, possibly without legal remedies. Below you can find a list of countries to which the data is being transferred. This can be for different reasons like storing or processing.
Worldwide
Click here to read the privacy policy of the data processor: https://policies.google.com/privacy?hl=en
Click here to opt out from this processor across all domains: https://tools.google.com/dlpage/gaoptout?hl=en
Click here to read the cookie policy of the data processor: https://policies.google.com/technologies/cookies?hl=en
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