Not all your content is relevant for all your visitors. If we were able to divide them in smaller audiences with different interests, we would be able to serve them even better. Therefor, it is smart to create different personas, this will help you target your users better and make better decisions.
Need some help? Download the free personas tool and get started!
We and third parties use cookies on our website. We use cookies to ensure our website functions properly, to improve our website, to analyse the use of our website by visitors and to personalise the content on our website based on your interests. By clicking on “Settings”, you can select, which cookies you want to allow. By clicking on “Accept all" you accept all cookies that are described in our privacy and cookie statement. You can change your mind and consent choices at any time by browsing to the cookies page.
We store a few first party cookies for making store the website works.
Purpose
Make sure that the website works
Location of Processing
European Union (Webserver and database are located in The Netherlands)
Technologies Used
Cookies and local storage
On our website we use the uMarketingSuite. This is add-on software from uMarketingSolutions, which allows us, through the use of a cookie, to analyze the website behavior of the website visitor. Based on this information, we can improve the user experience and personalize content for each specific website visitor. In order to do so, we process, amongst other things, your anonymized IP address, cookie ID, website and clicking behavior, how you got to visit our website and your browser data. uMarketingSuite has no access to this personal data. We retain this personal data for 720 days.
Purpose
Analysis of visitors and their behaviour & optimization of the website
Location of Processing
European Union (Webserver and database are located in The Netherlands)
Technologies Used
Cookies
On our website we use the uMarketingSuite. This is add-on software from uMarketingSolutions, which allows us, through the use of a cookie, to test different versions of a page to see which one performs best. This so-called A/B testing is being done anonymously and based on randomness each visitor gets assigned a version of the page. The version that the visitor sees is stored in database and linked to the uMarketingSuite cookie. uMarketingSuite has no access to any personal data. We retain this for 720 days.
Purpose
Optimizing the conversion on our website
Location of Processing
European Union (Webserver and database are located in The Netherlands)
Technologies Used
Cookies
On our website we use the uMarketingSuite. This is add-on software from uMarketingSolutions, which allows us, through the use of a cookie to personalize your website experience. Depending on previous behavior on our website, or the way you've entered the website the uMarketingSuite allows us to show different content or pages. Based on the uMarketingSuite cookie we collect the behavioral data and by the personalization module within the uMarketingSuite we have the ability to personalize the content for an individual visitor.
Purpose
Optimizing your website experience by showing the visitor the most relevant data available on our website.
Location of Processing
European Union (Webserver and database are located in The Netherlands)
Technologies Used
Cookies
This is a web analytics service.
Processing company
Google Ireland Limited
Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data Purposes
This list represents the purposes of the data collection and processing. A consent is only valid for the stated purposes. The collected data can't be used or stored for any other purpose than the purposes listed below.
Technologies Used
Data Collected
This list represents all (personal) data that is collected by or through the use of this service.
Legal Basis
In the following the required legal basis for the processing of data is listed.
Location of Processing
European Union
Retention Period
The retention period is the time span the collected data is saved for the processing purposes. The data needs to be deleted as soon as it is no longer needed for the stated processing purposes.
The Retention Period depends on the type of the saved data. Each client can choose how long Google Analytics retains data before automatically deleting it.
Data Recipients
Data Protection Officer of Processing Company
Below you can find the email address of the data protection officer of the processing company.
https://support.google.com/policies/contact/general_privacy_form
Transfer to Third Countries
This service may forward the collected data to a different country. Please note that this service might transfer the data outside of the EU/EEA and to a country without the required data protection standards. If the data is transferred to the US, there is a risk that your data can be processed by US authorities, for control and surveillance measures, possibly without legal remedies. Below you can find a list of countries to which the data is being transferred. This can be for different reasons like storing or processing.
Worldwide
Click here to read the privacy policy of the data processor: https://policies.google.com/privacy?hl=en
Click here to opt out from this processor across all domains: https://tools.google.com/dlpage/gaoptout?hl=en
Click here to read the cookie policy of the data processor: https://policies.google.com/technologies/cookies?hl=en
To display videos on our website we use Vimeo. Vimeo is a videostreaming platform and places cookies. The videoplayer of Vimeo uses functional cookies to display the videos. The videoplayer does not use any advertorial cookies. Read more about their cookie policy on their website: https://vimeo.com/cookie_policy.
Purpose
Display videos on the website
Location of Processing
No idea....
Technologies Used
Cookies
The LinkedIn Insight Tag is a piece of JavaScript code that we add to our websites, with your concent, through Google Tag Manager, to enable in-depth campaign reporting and to help us unlock valuable insights about our website visitors.
Data Purposes
We use the LinkedIn Insight Tag to track conversions, retarget website visitors, and unlock additional insights about members interacting with our LinkedIn adverts.
LinkedIn does not share the personal data with Athlon, it only provides reports and alerts (which do not identify you) about the website audience and ad performance. LinkedIn also provides retargeting for website visitors, enabling the website owner to show personalized ads off its website by using this data, but without identifying the member. LinkedIn also uses data that does not identify you to improve ad relevance and reach members across devices. LinkedIn members can control the use of their personal data for advertising purposes through their account settings.
Technologies Used
Privacy policy, DPA & opt-out
This is a web analytics service.
Processing company
Google Ireland Limited
Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data Purposes
Google uses cookies for advertising, including serving and rendering ads, personalizing ads (depending on your ad settings at g.co/adsettings), limiting the number of times an ad is shown to a user, muting ads you have chosen to stop seeing, and measuring the effectiveness of ads.
Technologies Used
Data Collected
This list represents all (personal) data that is collected by or through the use of this service.
Legal Basis
In the following the required legal basis for the processing of data is listed.
Location of Processing
European Union
Retention Period
The retention period is the time span the collected data is saved for the processing purposes. The data needs to be deleted as soon as it is no longer needed for the stated processing purposes.
The Retention Period depends on the type of the saved data. Each client can choose how long Google Analytics retains data before automatically deleting it.
Data Recipients
Data Protection Officer of Processing Company
Below you can find the email address of the data protection officer of the processing company.
https://support.google.com/policies/contact/general_privacy_form
Transfer to Third Countries
This service may forward the collected data to a different country. Please note that this service might transfer the data outside of the EU/EEA and to a country without the required data protection standards. If the data is transferred to the US, there is a risk that your data can be processed by US authorities, for control and surveillance measures, possibly without legal remedies. Below you can find a list of countries to which the data is being transferred. This can be for different reasons like storing or processing.
Worldwide
Click here to read the privacy policy of the data processor: https://policies.google.com/privacy?hl=en
Click here to opt out from this processor across all domains: https://tools.google.com/dlpage/gaoptout?hl=en
Click here to read the cookie policy of the data processor: https://policies.google.com/technologies/cookies?hl=en