What’s the use of personalization in digital marketing?

Are you ready for the next step in digital marketing? Within uMarketingSuite you have the possibility to customize and test your online content for each target group you’re aiming to reach.

If you make the online experiences personal, it will have a positive effect on the way customers interact with you, as a company. The art is to share relevant content via the right channel and at the right time. Personalization plays an important role here, because through relevant and personal messages you build a bond with your target group and you’re able to connect with your customer.

Personalization makes the contact between companies and customers human again. Umbraco with the uMarketingSuite personalization engine changes standard communication into a different, warm way of communicating.

𝑩𝒚 𝒕𝒂𝒊𝒍𝒐𝒓𝒊𝒏𝒈 𝒕𝒉𝒆 𝒆𝒙𝒑𝒆𝒓𝒊𝒆𝒏𝒄𝒆 𝒕𝒐 𝒂 𝒑𝒓𝒐𝒔𝒑𝒆𝒄𝒕’𝒔 𝒏𝒆𝒆𝒅𝒔 𝒂𝒏𝒅 𝒊𝒏𝒕𝒆𝒓𝒆𝒔𝒕𝒔, 𝒎𝒂𝒓𝒌𝒆𝒕𝒆𝒓𝒔 𝒂𝒓𝒆 𝒈𝒊𝒗𝒆𝒏 𝒕𝒐𝒐𝒍𝒔 𝒕𝒐 𝒎𝒂𝒌𝒆 𝒂 𝒓𝒆𝒂𝒍 𝒄𝒐𝒏𝒏𝒆𝒄𝒕𝒊𝒐𝒏. 𝑫𝒊𝒅 𝒚𝒐𝒖 𝒌𝒏𝒐𝒘 𝒕𝒉𝒂𝒕 𝒓𝒆𝒔𝒆𝒂𝒓𝒄𝒉 𝒉𝒂𝒔 𝒔𝒉𝒐𝒘𝒏 𝒕𝒉𝒂𝒕 𝒇𝒐𝒓 86% 𝒐𝒇 𝒄𝒐𝒏𝒔𝒖𝒎𝒆𝒓𝒔 𝒔𝒖𝒓𝒗𝒆𝒚𝒆𝒅, 𝒑𝒆𝒓𝒔𝒐𝒏𝒂𝒍𝒊𝒛𝒂𝒕𝒊𝒐𝒏 𝒊𝒎𝒑𝒂𝒄𝒕𝒔 𝒕𝒉𝒆𝒊𝒓 𝒑𝒖𝒓𝒄𝒉𝒂𝒔𝒆?

Consumers want a personalized approach as well as a personalized experience. The majority of consumers is willing to share personal information for marketing purposes in order to receive personalized and dynamic offers. Research shows that personalized call-to-actions perform 42% better than the generic variety. According to research. Companies that personalize are expected to sell 20% more than competitors that do not (Hubspot, 2020; Gartner, 2020).

How to get started?

So the added value of personalization is clear. But how do you put it into practice? It’s actually very simple, just ask yourself. Do you prefer a mass message that may be meaningless to you? No, you want to be triggered. Within this ‘How to’ we want to help you getting started with personalization.

Because once you do, you can take your marketing skills to the next level. You’ll gather new insights on your audience, what they need, how they value your efforts, and eventually what you can do to serve your audience even better. And most importantly, you will become more relevant to your audience and, the conversion on your website will increase; that’s why you want to personalize with uMarketingSuite in Umbraco!

Are you ready? We take you step-by-step through the process.