In the uMarketingSuite 1.15 we have released another set of useful features and improvements which will make the life of an marketer and developer even better!

What do you think of getting more insights in you visitors by adding Umbraco Forms profile information to the uMarketingSuite profile section? And the new segment parameter "Event triggered" which can be used in real time. A drill-down on goals and the integration with the award winning content blocks package.

Next to that we also included that you do not need a license for several development environments and we have improved the capturing of client side events on mobile and desktop. Also the Profiles section received a performance boost.

Curious? Go to Our Umbraco or install the latest package via NuGet.

Anonymous to identified with Umbraco Forms

It is now possible to enrich profiles and shift profiles from Anonymous to Identified. If you have installed the new uMarketingSuite Umbraco Forms extension package and a visitor fills in a form you can see the submitted forms.

Just click on the form and receive direct insights in the profile data and the profile has been changed from Anonymous to Identified.

New segment parameter "Event triggered"

We have added the segment parameter "Event triggered". With this parameter it is possible to real-time personalize based on a specific event that is fired.

Go to Marketing -> Personalization -> Segments and add or edit a segment.

Choose the Segment parameter "Event triggered"

Supply the frequency of the event, when triggered, triggered x amount of times or has not triggered this event.

Then supply the event details like category, action and label and you are good to go to use this segment parameter in your personalization.

Content Blocks integration

The ContentBlocks package functionality is now fully integrated within the uMarketingSuite. It is possible to personalize on ContentBlock level instead of personalizing on page level.

How to get started? Make sure you have installed the lastest uMarketingSuite version, the ContentBlocks package and the "bridging" package.

Click the Personalization icon within the ContentBlock

Click on + Add personalized variant

Add your personalized content and select the segment (in this case Interested in a free demo) for which this variant should be shown.

And ready! You specific piece of content will now be personalized based on the segment selected.

Development and cloud domains

The uMarketingSuite now supports the following development domains by default without a license.

• localhost
• *.localhost
• *.local
• *.test
• *.localtest.me
• *.nip.io
• *.xip.io
• *.umbraco.io
• *.azurewebsites.net

This makes it a lot easier to start evaluating the uMarketingSuite. Interested in a license? Check it out here.

Bugfixes / improvements

• SQL Query and Index optimizations
• Send client side data (scrolldepth, events triggered etc.) based on browser visibilitychange event
• Drill down on goals added
• Fixed long running query regarding bot traffic
• Fixed string or binary data would be truncated in table uMarketingSuitePersonalizationAppliedPersonalization
• Fixed Analytics - Bots - graph and table do not match
• Fixed form submit event is not tracked for non-multi step forms.

If you find any bugs? Please report them to us on Github: https://github.com/uMarketingSolutions/uMarketingSuite

Obtaining a license

Check out our pricing page on uMarketingSuite.com for a complete overview of the available bundles and pricing. Interested in becoming a uMarketingSuite partner with a lot of partner benefits? Go to our partner page.

What is next?

We are working on:

• Umbraco v9 / .NET Core 5 support