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Product update July 2020

AnalyticsProfilingPersonalization

This is the July product update for the uMarketingSuite, the marketing suite for Umbraco. A short overview about what is in the uMarketingSuite 1.2 release and a look foward to the next release.

 

Would you like to download it directly? Go to Our Umbraco or download the new package in the NuGet feed

 

 

New features in uMarketingSuite 1.2

 

Personalization

The new tab Personalization is available in the uMarketingSuite.

 

Referral scoring

In the Referral scoring section within the Personalization tab it is possible to setup Referral groups. You can assign referral url's and a score for the personas and journey steps.



 

Digital Analytics - Referral traffic

 

Curious where you visitors are coming from? Use the new Referral traffic tab within de Analytics section in uMarketingSuite.

 

 

If you would like to know which exact path the visitor is coming from you can click on the domain and it will show you all exact paths.

 

 

Foundation for Search term tracking

 

In this release the foundation has been build for tracking internal site search. You can already see this part in the Settings -> Configuration section. If you enable and configure this functionality all internal site searches will be tracked and stored. This data will be visualized in a later release of uMarketingSuite.

 

 

A/B testing - Splitview

 

Unfortunately the Umbraco 8.7 release will not be released in July (see the Umbraco Product Update here). For the A/B testing splitview functionality it is necessary to run Umbraco 8.7. With a little bit of luck the Splitview A/B testing functionality will be in the September release of uMarketingSuite.

 

 

Bugfixes

 

 

 

Pricing discount extended

 

Our pricing discount is extended to September 1st. Purchase now, enjoy the introduction price for as long as the license is running and still receive all the updates! Call it a 'first mover advantage', but we do really appreciate if you have confidence in the product.

 

Documentation

 

Looking for documentation? Please check out https://documentation.umarketingsuite.com/.
Much has to be added and expanded, but you will find that a lot of information is already there.

 

 

What is next....?

 

In the current sprint, that is scheduled to be released in August, we are working on the following features:

  • Personalization - Segmentbuilder (Design and UX)
  • Personalization - Segment based on implicit (Persona, Journey) and explicit data (Device, Browser, Time of day)
  • Digital Analytics - Tab Browsers
  • Digital Analytics - Tab Device Type
  • General UX improvements

 

 

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